Creative Projects Crowdfunding

This month we go back to the roots, to the origins of the concept of Crowdfunding. The whole idea took off when a music band unable to travel and play to an audience saw their fans fund their expenses. Since then not just music projects, but several other ventures leveraged this medium of reaching out to the crowd to realise their goals. Here we take a look at the creative categories in crowdfunding with a recent example from Kickstarter.


Beautifully Nerdy Deep Space Paintings & Prints
Deep-space oil paintings & fine art prints, featuring breathtaking galaxies, nebulae, and black holes. Art for awesome nerdy people. See More


Theatrics – The Graphic Novel
A Broadway actor’s world crumbles when he’s mugged, beaten up and left for dead. Some would despair, but Rudy has an idea.. See More


Wildlife Toys-Animated Hardwood Toys since 1978
Animated wood toys that engage a child’s imagination with out overwhelming them. See More


Get Hyped!
Get Hyped is creating a culture of estatic joy through our first event: a 70’s & 80’s themed ROLLER SKATING DANCE PARTY! See More


Citee: map T-shirts and map posters
Map T-shirts and map posters showing detailed cities all over the world – now with over 230 locations. See More

Film & Video

ANDY: The Untold Story of Andy Irons
Andy Irons, 3-time world champion surfer who lived at the extremes of emotion, chased success only to be faced with challenges on shore


Full-band, Revved-Up, Electric Blues & Roots Album by Justin Johnson


Beauty of street vendors
A photography book filled with amazing pictures showcasing the diversity in colors and the life of street vendors in Hanoi. See More


Darwin’s On the Origin of Species
A picture book adaptation of the classical On The Origin Of Species. Great for children and grownups! See More


An adventurous new production, The Hunt blends dance, immersive theater, and witch hunt hysteria in a reimagined Salem. See More

Let us know what are the other categories of Creative Projects you think are suitable for crowdfunding.

Crowd Investors, Our Superheroes

(Image source:

(Image source:

At a recently concluded Global Crowdsourcing Week event in Singapore I got an opportunity to share how crowd investors are disrupting the investments space – adding value beyond the regular legal, financial and tax due diligence of startups. I’m not disputing that the legal, financial and tax reviews are important, but along with the assessment those and the technology, what can decide between a startup’s success and failure is evaluating the team’s activities. These are the 5 evaluation of team efforts I’d shared during the event’s Startup Workshop:

Power of Asking
Many of us from the crowdsourcing community, especially those of us involved in the startup space, have seen many startup entrepreneurs shy aways from ask for contributions – even when running a crowdfunding campaign. There can many reasons here, including being labeled desperate for funds and fear of rejection. Startup projects, much more than creative and social ventures, seem to have this challenge.

Power of Influencers
These people are not just those with a large following or having some sort of a celebrity status but also ones who can help create more value from your project. An example here is of an Indian IoT crowdfunding project called ‘Gecko’, who didn’t get much traction until their product message was retweeted by Steve Wozniak (Apple’s cofounder). The media outlets that earlier ignored and rejected them, then started reaching out to them and amplified their campaign’s goal even further.

Power of Planning
Projects like ‘Gecko’ also had a good plan to execute – having 4 top team-members focusing on the project’s outreach efforts. It’s important to identify a team that can give all to the crowdfunding campaign – a success here can do a world of good to their confidence and the company’s growth plans. I would recommend teams plan on not just online activities but also the offline activities, especially the offbeat ones.

Power of Delivering
Most crowdfunding campaigns have giveaways to contributors. If one wants to win not just the minds but also the hearts of contributors, a personalised touch and the speed of delivery can be the answer. Offer additional rewards if one can, nothing like a pleasant surprise for one’s backers. As in most cases, under committing and over performing, can work like a charm.

Power of Storytelling
There’s nothing like listening to a good story. A story that can seamlessly integrate multiple formats of media. They may include those like relevant tweets, infographics and other visually-appealing content, to make the story experience compelling. The impatient generation of today may not have time for lengthy articles like this :p Make sure you share your project updates regularly, so to have your supporters follow your journey right through and much beyond the crowdfunding campaign.

A team and a crowdfunding project that aces all these will be worth investing in. To help you remember these 5, think of a today’s generation that used the power of IPADS (Influencers, Planning, Asking, Delivering & Storytelling). Here’s a random video, but one you’ll love 🙂