Engaging Crowds beyond Crowdfunding

Crowds can be engaged not just during crowdfunding campaigns, but also productively during offline activities. Here are some of the areas where crowds have been and can be engaged to generate value.

Startup Pitch Events
Gone are the days where only a select few validate startups presentations. Today it is important to know what other stakeholders think about a product’s potential – they may include domain experts, peers and potential customers of the product too.
crowdsfromeverywhereSports Stadium Activities
Be it at team sports or individual sports events like the Wimbledon, keeping the audience sharing comments, insights and learnings can keep them engaged with the matches. This will also help the organisers drive traction to the event and keep conversations going.
sports_crowdDuring Music Concerts
Now this may not be the norm, but music lovers and concert-goers can also be engaged on songs and lyrics. Just like how one would dedicate songs to people during a karaoke evening or a live-show at a pub, concerts too could crowdsource dedications.
concert-crowdsEngagement at Political Rallies
Today, both offline and online networks are being taken advantage of to amplify messages to larger audiences. From Twitter trends to posts trending on Facebook, online media are playing an important in peoples getting to know of popular movements.
rally_crowdWhat are the other areas where crowd engagement is being pursued? Let us know in the comments below.