Our Favourite Crowdfunding Stories of 2016

(Image source: Ernest Barbaric)

(Image source: Ernest Barbaric)

The Supreme Court Brexit case only happened because of crowdfunding – and you won’t have heard of the people who did it
When you volunteer in a legal aid clinic, you see how many people aren’t able to access justice because of a lack of funds. Crowdfunding bolstered the Brexit case and has even been used by cleaners to bring their own employment tribunals to court. Read more
Source: The Independent Online

How crowdfunding multiplied our career options
Luckily, it’s getting a little easier to change careers no matter how old you are, or where you are in your career. In today’s increasingly connected world, the tools you need to prepare for your journey are much more accessible. Indiegogo campaigners, for example, are doing it all the time. People of all ages venture outside of their “careers” to pursue their passions. What usually starts as a side-hustle often becomes a full-time job. We started Indiegogo for that reason exactly; we wanted help people make their dreams a reality, regardless of their age, the size of their bank account, their gender, or their race. Read more
Source: virgin.com

10 aspects of crowdfunding campaigns worth mentioning from a rookie’s point of view
1) Don’t announce your campaign’s launch date until it’s completely set up
2) Make sure you can deliver what you promise
3) A campaign is stressful
4) Try to build a fanbase
5) Announce your campaign loud and clear
6) Keep in touch
7) Don’t rely on promotion services
8) Speak to your tax consultant
9) Stay true to yourself and keep on top of your project
10) There’s other important stuff apart from the campaign
More details Source: Indiewatch.net

What are the most important points to remember while making a crowdfunding pitch video?
What are you crowdfunding?
Why are you going for crowdfunding?
Why do people need to back you?
What are they getting in return? (Applies to reward-based crowdfunding)
Showcase your previous works or recognitions (Important if you are an artist)
End note with CTA
Make sure there is a smooth flow in the video and that you connect all these points.
Your video should not just be interesting enough to watch but should also encourage the viewer to fund your project. That’s the whole point of making a pitch video!
8 Tips On How To Make A Killer Crowdfunding Pitch Video! Source: ZingoHub Edge

Creative Projects Crowdfunding

This month we go back to the roots, to the origins of the concept of Crowdfunding. The whole idea took off when a music band unable to travel and play to an audience saw their fans fund their expenses. Since then not just music projects, but several other ventures leveraged this medium of reaching out to the crowd to realise their goals. Here we take a look at the creative categories in crowdfunding with a recent example from Kickstarter.

Art

Beautifully Nerdy Deep Space Paintings & Prints
Deep-space oil paintings & fine art prints, featuring breathtaking galaxies, nebulae, and black holes. Art for awesome nerdy people. See More

Comic

Theatrics – The Graphic Novel
A Broadway actor’s world crumbles when he’s mugged, beaten up and left for dead. Some would despair, but Rudy has an idea.. See More

Crafts

Wildlife Toys-Animated Hardwood Toys since 1978
Animated wood toys that engage a child’s imagination with out overwhelming them. See More

Dance

Get Hyped!
Get Hyped is creating a culture of estatic joy through our first event: a 70’s & 80’s themed ROLLER SKATING DANCE PARTY! See More

Fashion

Citee: map T-shirts and map posters
Map T-shirts and map posters showing detailed cities all over the world – now with over 230 locations. See More

Film & Video

ANDY: The Untold Story of Andy Irons
Andy Irons, 3-time world champion surfer who lived at the extremes of emotion, chased success only to be faced with challenges on shore

Music

DRIVIN’ IT DOWN!
Full-band, Revved-Up, Electric Blues & Roots Album by Justin Johnson

Photography

Beauty of street vendors
A photography book filled with amazing pictures showcasing the diversity in colors and the life of street vendors in Hanoi. See More

Publishing

Darwin’s On the Origin of Species
A picture book adaptation of the classical On The Origin Of Species. Great for children and grownups! See More

Theater

THE HUNT
An adventurous new production, The Hunt blends dance, immersive theater, and witch hunt hysteria in a reimagined Salem. See More

Let us know what are the other categories of Creative Projects you think are suitable for crowdfunding.

Leverage Crowdfunding Credits

CN-Marchblog-imageAre you organizing a crowd pitch for startups or similar activities with corporate customers? Well if you are, might want to consider providing teams and winners crowdfunding credits. Crowdfunding credits have in the past motivated individuals and teams to work on goals, those that help them focus and realize their objectives quicker. In a recently held pitch event, ISK Crowd Product 2016, amidst the cash prize and a seat at the swanky T-Hub space, the winning team received close to $1000 worth of crowdfunding credits that can redeemed in the following ways:

a) Crowdfunding videos
Visual being the name of the game, a good video pitch has in the past enabled many a campaign stand out from the rest of the pack. Through Crowd Navigator services and partners one can receive assistance with build their campaign video as well as execute a  specific social media video strategy with a team of experts in the field.

b) PR and media connect
Nothing like a well-planned public relations and mainstream media attention to amplify one’s campaign. Like many of our past success stories would reiterate, the media has given them just the kind of visibility and traffic to the page. However media coverage alone might not be enough to get people to fund.

c) Social Media outreach
Along with visibility through the press, a solid social media strategy can drive in considerable traffic and engagement to the campaign. The popular social media channels include Facebook, YouTube, Vimeo, LinkedIn, Twitter, Instagram, Pinterest, Vine, etc, and will depend on the kind of target audience the campaign mandates.

d) Offline roadshows & activities
One might want to leverage the many urban retails spaces where potential customers and crowdfunders frequent. Apart from retail spaces, having a prominent presence at corporate locations helps immensely. Many corporates have large disposable incomes and may want to live their dreams through initiatives like yours.

e) Make use of technological trends
Automation and building applications that can help one growth hack their campaign’s and product’s goals can drive in a lot of interest and expedite one’s efforts. One will do well to spend their cash and credits on developing applications that matter and with qualified teams as may be needed.

If you need any assistance with crowdfunding credits or have any other queries, do feel free to reach out to us and we will be happy to help.

Shoot Worthy Crowdfunding Videos: 3 Tips

(Image: spinnarkr.com)

Use flexible camera equipment
By this I mean those cameras, smartphones and other video equipment that can be easily:
a) Portable, to carry and shot at locations
b) Enough memory to store amount of video shooting
c) Transfer files and convert into file formats

Explore your possible funders profile
This helps you create content that would be of interest to your target audience, funders in this case. They can of these different categories:
a) Family, friends as well as friends of your family and friends
b) Ordinary individuals who are passionate about your product/service
c) Investors who are interested in your idea and waiting for more validation

Understand the dynamics of content creation
How an audience consumes content is an ever evolving and learning experience. No more are length essays luring, not as much as:
a) Visual content, with pictures and graphical illustrations
b) Quirky and contextual messaging inline with current trending topics
c) Data interpreted in smart graphs and in an ordered manner

Concluding, my 3 point CN recommendations are:
# Create a compelling storyline of the product/service with an emotional quotient.
# Back your thoughts around the product/service with interesting data and visual-appeal, and here something like a videographic can help.
# Once the first video has been created remember to give your project constant buzz through updates – by creating more newer and better content on a regular basis, and sharing it across various networks.

You might also want to read this article on: How To Plan A Successful Crowdfunding Video Pitch.