Corporate R&D or Startups: Who will lead the next innovation?

Image credit: digitaldjtips.com

Image credit: digitaldjtips.com

Today’s pace of innovation has been like never before. In the course of Crowd Product’s many a startup as well as corporate engagements, we have been privy to new solutions that leverage transformative technologies like Blockchain, IOT, AI-ML, Predictive Analytics, NLP & Text Analytics, AR-VR, Computer Vision and others, to realise goals. Alongside, there’s also been a raging debate in the innovation-led communities and among thought-leaders – on whether innovation happens at Corporate R&Ds or in the Startup community. The jury seems divided here.

In a recent tweet shared by YourStory media, India’s Minister of Commerce & Industry, Suresh Prabhu believes that R&D enters are not the only place where innovation happens, but innovation is led by startups today.

Several companies have R&D teams, where the best of talent are given the environment and resources to come up with new solutions. Organisations have also used creative techniques to ensure this talent is engaged productively. One example that comes to mind is the Internal Crowdfunding at IBM R&D. Here each of the 500 member were given US$100, and we asked to either propose an idea or use the money to contribute to projects of their colleges. This simple exercise brought out a micro-tasking site for the company.

TCS, which is among the world’s largest IT services brands and among the top 100 Most Innovative Companies in the world, has recently begun looking within for the next big technology solutionTCS NumbersEven as its closest Indian competitors, Infosys and Wipro, have invested in startups to unravel the next emerging technologies. As witnessed during the recent NASSCOM India Leadership Forum 2018 conference, Corporate-Startup matchmaking has become a trend. During the event one witnessed several corporate leaders interact with trending startups and on latest technology solutions.

While today’s corporates are pursuing a smart strategy, as in taking advantage of their internal R&D teams as well as engaging with innovative startups, another opportunity and a massive one is being missed out on by most organisations. Very few corporates have been engaging their larger workforce on ideas and solutions effectively. Such engagements has not only the potential to bring out the next big idea, but can also serve to address corporate cultural issues and team morale, where employees and their ideas are taken note of.

Corporate innovation I believe, and with data to back the claim, should not be restricted to a few individuals or designated teams, but open to the collective – that is every member of the organisation (and society at large). We have a solution and format to enable you engage your large teams more productively and to realise goals. Email me on vinay@crowdnavigator.com to learn more.

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Crowdsourcing Startup Discovery

matrixpartner2-collage1In the past couple of months there have been several startups that have been discovered by Crowd Product’s peer-driven community-supported efforts. These pitching startups have been validated by those ranging from investors and industry leaders to potential customers. Here are some of the startups that pitch to a large audience, received feedback and validation, and won:

MindIQ – Business On Chat

An Artificial Intelligence company in the B2B space, MindIQ is a plug and play ‘Chatbot builder platform’, which helps businesses get on to any conversational platform in just a few minutes. The conversational platforms here include Facebook Messenger, WhatsApp, Telegram and Slack.

PiBell – Smart Doorbell

PiBell achieved a rare feat by receiving a full score from the meetup’s audience. A product by PiOctave, PiBell is a small doorbell that enables video surveillance and aims to move people from just recording video surveillance to reacting live to situations.

Sensy Smart Remote

The remote enables one to personalise their favourite TV shows, channels, actors and movies, all with a simple voice search. The Sensy app aims to revolutionise the way people interact with their television sets.

You can find more recent startups that have been validated by audiences and won startup pitching competitions. Have any interesting startup to add, do share here.

Time to Crowd Pitch

Crowd Pitch is a form of crowdsourcing like crowdfunding and other mass engagement activities, just that here one’s primary goal is to seek crowd validation. What crowd validation does for startups, especially B2C products, is that it ensures a transparent process and gives potential backers a better understanding of the kind of traction a product has/will receive.

While online platforms serve to validate ideas too, one cannot ignore offline showcases where ideas receive direct feedback. Crowd Product’s efforts on using online voting for offline events, makes the experience of validating startup pitches wholesome.

Why Pitch at Crowd Product?
Feedback from industry professionals & investors
Gauge the crowd and potential customers interest
Win cash prizes, co-working seats, invitations to investor meets, conference & much more

Why Attend Crowd Product Pitch?
Access to some of the most fresh product startups
Actively participate by voting on all startup pitches
An evening to network with entrepreneurs & investors

If you’re interested in creating or being part of a pitching event do write to us. Crowd Pitch puts power of achieving greatness (read investments & growth) in your hands!

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