Engaging Crowds beyond Crowdfunding

Crowds can be engaged not just during crowdfunding campaigns, but also productively during offline activities. Here are some of the areas where crowds have been and can be engaged to generate value.

Startup Pitch Events
Gone are the days where only a select few validate startups presentations. Today it is important to know what other stakeholders think about a product’s potential – they may include domain experts, peers and potential customers of the product too.
crowdsfromeverywhereSports Stadium Activities
Be it at team sports or individual sports events like the Wimbledon, keeping the audience sharing comments, insights and learnings can keep them engaged with the matches. This will also help the organisers drive traction to the event and keep conversations going.
sports_crowdDuring Music Concerts
Now this may not be the norm, but music lovers and concert-goers can also be engaged on songs and lyrics. Just like how one would dedicate songs to people during a karaoke evening or a live-show at a pub, concerts too could crowdsource dedications.
concert-crowdsEngagement at Political Rallies
Today, both offline and online networks are being taken advantage of to amplify messages to larger audiences. From Twitter trends to posts trending on Facebook, online media are playing an important in peoples getting to know of popular movements.
rally_crowdWhat are the other areas where crowd engagement is being pursued? Let us know in the comments below.

VR Crowdfunding: Are You Game?

Ever since VR (Virtual Reality) headset Oculus Rift’s crowdfunding campaign success on Kickstarter, followed by its acquisition by Facebook Inc., the space has taken off like never before. Many a gaming companies have leveraged crowdfunding platforms to directly get VR enthusiasts and avid gamers support VR initiatives.

At a recent VR workshop and pitch event in Bangalore, people with backgrounds such as film-making, animation, interaction design, sound engineering, 3D gaming, human resource development, psychology, etc got together and came up VR projects. The projects included those in exploring art, addressing mental health, inspiring moonshot ideas, bringing social causes and historic narratives to the fore.

The event’s participants also shared some of the areas where VR can be beneficial:

  • Tourism & Hospitality
  • Defence & Learning
  • Construction & Real-Estate
  • Disaster Response
  • Sports & Fitness
  • Automobiles
  • Advertising
  • Film & Theatre
  • Celebrity Engagement
  • International Relations

The events conclusion on the ‘Future of VR’ based on the insights received on Crowd Product was:

The future of VR would be multi-sensory (involving multiple senses, besides eyesight), with mass teleportation (being at places without any physical movements required) and being part of 3-dimensional experiences. These will help business leaders and policymakers explore, learn and create better experiences for audiences.

Let us know in the comments if you’re interested in VR Crowdfunding.

Recent Reads on VR Crowdfunding
1. Kickstarter Alum Oculus Pulls the Plug on Virtual Reality Shop Story Studio (source: crowdfundinsider.com)
2. Zero Latency Shoots For Multiplayer VR Arcade Network With 24 Locations In 2017 (source: uploadvr.com)
3. Grazer VR glasses ExChimp reaches crowdfunding goal (<German> source: futurezone.at)
4. This VR Camera Is the Size of a Smartphone and Designed for Anyone to Use (source: Inc.com)
5. Virtual Reality in India: A Closer Look (source: via LinkedIn post)