When Coldplay came out with latest song ‘Hymn For The Weekend’ there were many a detail that caught our eye. The song, shot in India, had elements of crowdfunding projects in it. See for yourself:
Did you notice ‘TaxiFabric’? We covered the Kickstarter project in our September theme of the month post. TaxiFabric provides designers an opportunity to show off their design skills using taxi seats in Mumbai as their canvas.
This instance goes to show how celebrities, especially those from the West, are exploring global stories through crowdfunding. Some crowdfunding superfans have also suggested the video has facets of another India-based crowdfunding project Tomorrow We Disappear.
Hence the point I’m making here is, if beyond funds your goal includes:
a) Reaching out to a global audience
b) Increasing your media exposure and PR
c) Getting noticed by celebrities & investors
d) Getting connected with partners & team-mates
e) Receiving early feedback from potential customers
.. running a crowdfunding campaign (if done well) can help you realise your goals quicker and amplify your message like no other medium. We know a thing or two about campaign successes as in the past we have worked closely with project-owners, ecosystems developers and large organisations to help them realise their objectives.
If you’re keen on learning more about crowdfunding, write to us and we will be happy to help you.
Crowdfunding has been enabling millions to pursue their dreams, either through their own project ideas or by supporting other projects with their time and resources. At any given point there are several thousands of projects live on a host of crowdfunding platforms around the world, with project-owners telling their story or seeking your support.
There have been many Indian projects from the technology, social and creative spaces tha have leveraged the medium of crowdfunding to realizing their goals – including in market validation and engaging with investors, customers and talents. Despite a few success stories from this region, many in India are yet to leverage the massive potential of crowdfunding.
Here are some compelling Indian crowdfunding projects that have generated a lot of interest in the community this July.
Taxi Fabric: Find your new design canvas
This creative project seeks to provide designers an opportunity to show off their design skills using taxi seats in Mumbai as their canvas. The campaign has received around 100 backers already, and upon reaching their goal they intend to create exquisite taxi seat covers and fit one taxi each week with these designer covers.
This one-of-a-kind matchmaking app focuses on those with disabilities. At this moment around 80 million people with disabilities live in India alone and of which only a small percentage manage to find partners and get married. The team behind Loveability plans to scale fast and with support can further the app development and user-experience.