When Coldplay came out with latest song ‘Hymn For The Weekend’ there were many a detail that caught our eye. The song, shot in India, had elements of crowdfunding projects in it. See for yourself:
Did you notice ‘TaxiFabric’? We covered the Kickstarter project in our September theme of the month post. TaxiFabric provides designers an opportunity to show off their design skills using taxi seats in Mumbai as their canvas.
This instance goes to show how celebrities, especially those from the West, are exploring global stories through crowdfunding. Some crowdfunding superfans have also suggested the video has facets of another India-based crowdfunding project Tomorrow We Disappear.
Hence the point I’m making here is, if beyond funds your goal includes:
a) Reaching out to a global audience
b) Increasing your media exposure and PR
c) Getting noticed by celebrities & investors
d) Getting connected with partners & team-mates
e) Receiving early feedback from potential customers
.. running a crowdfunding campaign (if done well) can help you realise your goals quicker and amplify your message like no other medium. We know a thing or two about campaign successes as in the past we have worked closely with project-owners, ecosystems developers and large organisations to help them realise their objectives.
If you’re keen on learning more about crowdfunding, write to us and we will be happy to help you.
At any given point, 1000s of campaigns are pursued across 100s of crowdfunding platforms. From micro-financing, donation-reward crowdfunding to equity-based ones, a range of projects & from across locations are communicated via social media. Here’s a look at the diverse range of tweets in 1 hour-
From the above select tweets on crowdfunding spanning just one hour, one is intrigued by diverse range of projects. From causes such as therapy grants for autistic children and students relying on crowdfunding to fund their studies to bringing transparency in lotteries and a local say in real-estate development – crowdfunding is leveraged for a diverse set of initiatives.
Then there are differences in funding amounts, from relatively small goals with family and friends contributing to massive funding projects like the space sim game that has attracted $31 million and counting from over 300 funders. Along with conventional projects there are also unique campaigns, one like the interactive augmented reality app, after the developer, inspired by Nikola Tesla, was keen to bring the famous scientist back to life through this project.
The one hour of tweet shares in crowdfunding have also seen campaigns based on real-life incidents – be it the recent Typhoon Haiyan in Philippines (a project here to crowdfund researchers to study the incident and work on better disaster management for the future) to anti-nuclear film based on Fukushima nuclear aftermath. While still on Asia, which is arguably among the most diverse of regions – there are analysis on why crowdfunding is slow in picking up across SE Asia and China, and on another on why it makes real sense for the Middle-East – a culture which prefers equity over debt funding.
In this short duration, Twitter has also seen crowdfunding communication in multiple languages, including in Spanish, French, Italian, Japanese and Romanian. On the midnight of December 01-02nd skimming through my Twitter feed in India, little did I expect such variance in crowdfunding tweets and in such a short span of time. This seems to be an indicator of the global phenomenon of crowdfunding, and how one can expect an assortment of many more stories via the crowdfunding route.